Posts by Casey Markee

Google aggressively crushed the most popular link building vehicles in 2013 while updating their Webmaster Guidelines to include strong warnings against Article, Press Release, Advertorial and even Guest Blogging links. This may have left you wondering...Now What?!

Well, SearchEngineNews.com has answered your call by building this list of link building how-to guides to be sure that you get the most out of your efforts while not tripping any flags with Google.

2012 was a roller coaster year for webmasters. Google took sites from gasping highs to gut churning lows! ...punctuated by episodes of anxious uncertainty. But you've been paying attention, right? And following our advice. So most of the drama passed you by. Chances are, you br...

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

"With Bing now including Klout within their social sidebar, it's got a lot of our clients asking how they can influence their own Klout scores and gain some increased visibility. Can you provide us some tips on how we can raise their scores naturally?

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

Are you using the Canonical Tag Correctly?

We are a big e-commerce operation with a lot of duplicated or nearly duplicated product listing pages. We also have a large syndicated content network where we push out articles on client or affiliate sites. It is my understanding that this can lead to Google Penguin and Panda issues and we've been advised to make sure we are using...

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

We've started using Infographics to market our sites thanks in no small part to your previous articles on the subject. However, we usually had to contract these out to other firms or pay a pretty penny for quality infographic graphic designers. Can you recommend some tools that will help those of us with limited graphic experience to put these together ourselves?

Answer: Absolutely! If you are anything like us, Photoshop m...

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

"We had a consultation with a client that had closed all commenting down on their blog due to comment spam. As you've advised us in SearchEngineNews, this is going to prevent them from taking full advantage of the Google Freshness Update. What can we do to improve their blog and eliminate as much comment Spam as possible so they feel confident turning commenting back on?"

Every month we get great questions from our Business Support members focused on a wide variety of issues. With all the controversy surrounding links and the Google penalties we decided to upgrade the following question to be published so that you could learn from it as well...

"Google seems to be frowning on sitewide links more and more and we've been advising clients to minimize them whenever possible. However, from a hierarchal design point-of-view, how should we be approaching internal navigation? Are there good sitewide links? Are all footer navigation links now bad? How about social sharing buttons that are sitewide? Should we be limiting these as well?

Answer: That's a great qu...