Posts by Casey Markee

I'm a link builder by trade. Sure, I do on-page optimization, social media promotion, reputation management, local search marketing, and cover nearly every SEO-topic under the sun, but my passion is link building. Links are still the MAIN currency of the Internet. When you absolutely, positively must move a site competitively in Google, links are what get it done.

As a link builder I'm always on the look-out for the latest and greatest in link building strategies, tips, and link opportunities that I can use to best leverage my sites and the sites of my clients. With link building, there is a huge quantity vs quality disconnect that results in a lot of "noise" being generated that can make findin...

Transcript of the Video

All right, hi everyone and welcome to our Search Engine News SEO Q&A. My name is Casey Markee and I'm the Lead SEO Consultant and Head of on-line support with Search Engine News and Planet Ocean. If you've used our paid Fast Track Service or submitted a request for SEO assistance, or even scheduled a professional consultation with Search Engine News you've probably had some contact with myself or my learned associate, John Heard.

We get some pretty interesting questions asked of us from time to time both during the course of SEO support or doing client S...

No one needs an excuse to go to Hawaii but I was recently privileged enough to attend the Pubcon Paradise Webmaster SEO conference that was held in beautiful Honolulu in February. For those in the know, Pubcon is a premier SEO, social media, and online optimization conference that has been held annually since 2000 and is sponsored by noted web technology forum WebmasterWorld.com.

Usually held in TX and Las Vegas twice a year, Pubcon recently expanded to Hawaii to meet the demands of the increasingly large Asian and West Coast new media and optimi...

If you are a link builder or a site owner who has experience with link building you've probably heard the term Link Wheel. Link wheels are not new and during the Wild West SEO days of the late 2000's link wheels were a widely used and relatively valid approach to drive traffic, links and higher rankings to target sites.

Link wheels work through the creation of multiple web properties, called hub sites or "spokes," that are arranged around a central main or "wheel" site. These sites would in-turn share various linking interconnections that would provide the appearance (really illusion) that the main wheel site was an authority it its niche. An example of a...

Those that know me know that I've been an avid crossfitter since 2008. Over the last three plus years I've used it as my main means of staying active and in shape and have accumulated some incredible friends, experienced some life-changing moments and accomplished physical tasks that as a 37yr old I had thought were far behind me. More importantly though, many of the lessons I've learned doing Crossfit have also made me a better SEO and have greatly influenced how I approach client projects and my own professional education in the real world.

First though, for the uninitiated, Crossfit is a fitness discipline that seeks to pr...

We recently had a question from a long-time Search Engine News subscriber concerning the use of in-house review stations to facilitate the generation of Google Places reviews by customers. Businesses looking to increase their local review numbers would provide customers with access to a public computer or an ipad/tablet station where they could leave direct reviews on the specific company's local review profile.

This isn't a new idea and as you can guess, it's a pretty controversial idea. First, this practice seems RIPE for exploitation by business owners: write a review and get a free donut, service, or a discount on your...

Call them what you want: forecasts, prophecies, prognoses, intimations, or even strongly worded suggestions. The good thing about "predictions" is that anyone can have them. As we mark the end of 2011 and look ahead to 2012 it's always a good idea to write down and expound upon some possible trends and ideas that may drive your marketing efforts in the coming year.

Whether it is the state of search, the progression of social media or the continued evolution of SEO techniques, pontificating about what may and may not come to pass in the New Year can be both liberating and enlightening. And, with the world possibly ending on De...