Posts by Casey Markee

On November 3 Google announced the introduction of a new update to their Caffeine web indexing system that was originally pushed out in June 2010. This most recent update, affecting roughly 35% of searches, has become known as the Freshness Update due to its stated goal of delivering fresher, more recent search results.

In short, the goal of the update was to rank NEWER content HIGHER in the search results for most queries. To see this in action, just visit these sample results in Google for the queries

Recently we received a question from a new SEO. They wanted to get our opinion on how to most effectively charge for SEO services. Specifically, they were asking for insight on how I and other Planet Ocean SEO experts here approached client pricing. This is a great question and one that I know will be of interest to most of you reading this post.

SEO pricing is an interesting topic because there are a number of cost pricing approaches out there. Whether you are a private individual SEO consultant or part of a larger firm, how you promote and bundle your pricing services can make or break your success.

A common question we get here at Search Engine News is from blog owners who are looking to grow their audience. Usually the discussion turns to one of income with the goal of the blog owner being to eventually make some sort of living from their blog either in the form of advertising or affiliate income.

Unfortunately, making the jump from a part-time or recreational blogger to one who hopes to make an income isn't easy. It takes patience, hard work and a solid understanding of your audience.

Most importantly though, blogging is all about one thing: CONTENT! If you are passionate about what you are writing, know what you are blogging about, AND can position yourself

One of the most common questions we hear from search engine marketing professionals these days is How much SEO advice should I give away for free?

This is a great question and a VERY popular dilemma with SEOs in general, both for those hanging out their shingle as private SEO consultants, as well as those working within the confines of larger SEO firms. This is something we've even had to grapple with ourselves here at Search Engine News through our own online support SEO help system (where submitted tickets have increased 250% over the last two years).

Most of you reading this have probably experienced a situation where you have received a...

Hey everyone, welcome to the new blog, we've got some GREAT content lined up. You can pretty much thank me for this blog because it was my idea and I have been pushing for it for years! I've been bringing it up at every opportunity when we talk about giving great expert content and fighting the fight just for you. ;)

In case it's not obvious - my name is Casey Markee and I'm the President of San Diego-based SEO firm Media Wyse and an online marketer since 1998. I got my start launching, running and eventually selling outdoor gear online retailer Coastline Adventures be...