Posts by Casey Markee

Casey Markee

The SEO with a Plan
Californian

A San Diego SEO expert practitioner since 1998, Casey Markee is known as a top website auditor. When Casey isn't unwinding traffic drops or contributing content to here within SEN he spends time training and speaking at different industry events. Casey's expertise allows him to lend his real world experience to show you what to do when your rankings fall off the proverbial Google cliff.

Generate More Pings for Higher Search Rankings

Posted on Jan 19, 2013 - 03:08 PM
It's not conjecture, it's FACT! that Pinging is an explicit call to Bing and Google to fetch new content. If you have been following our coverage of the "Freshness Update" with Google, then you know how much emphasis we put on this in 2012. The more you are able to generate pings and encourage repeat visits, the more and deeper you can generate crawls of your site content, and the more value that content is given algorithmically (if it's high-quality mind you).

That's why we have been so big on pushing blogs as the main content generation vehicle for sites over the last couple of years. Regular Web p...



Beware of Social Media ‘Experts’

Posted on Jan 15, 2013 - 02:46 PM

Within the monthly issue of SEN we publish what we call our SE Bytes. These are questions to some of the MANY questions we get asked within our FastTrack service within a month. /we upgrade some of these questions to allow all of our members to learn from the questions. I've gone ahead and wrote a post about one of our recent SE Bytes that really got people talking...

"We've been contacted by purported social media experts to help grow our influence on multiple occasions. However, more than once, the results were terrible and we found out through closer study that all we received were paid Facebook likes or Twitter followers and very little in the way of actual social media assistance. Are there s...



7 SEO Predictions for 2013

Posted on Dec 17, 2012 - 11:18 AM

With the projected end-of-the-world date of December 21, 2012 fast approaching, I thought it prudent to get a jump on my annual list of predilections, prognostications and predictions that may drive your SEO marketing efforts in the coming year.

But first, if you didn't get a chance to review this year's 7 SEO Predictions for 2012 article it's worth your time. Overall, I'd say I did pretty well. I predicted that Google would lower the value of exact match domains (EMD...



5 Strategies The Pros Use to Influence ‘Google Suggest’

Posted on Nov 14, 2012 - 12:49 PM

Need to influence Google Suggest? Here's How!

  • When potential visitors search for our business name in Google many times they are presented with Google auto-complete search suggestions that include things like our "Business Name Scams" and our "Business Name Bad Reviews" among other queries. This is unflattering to say the least. Is there ANYTHING we can do to influence what kind of suggestions Google serves?

Answer: Google search suggestions generated by Google Instant Autocomplete functionality...



Don’t Ignore Bing! Top 5 SEO Tips to Dominate

Posted on Oct 24, 2012 - 10:45 AM

Don't Ignore Bing! Top 5 SEO Tips to Dominate

  • We seem to be doing pretty well ranking-wise in Google, but surprisingly, not as well in Bing. Can you provide us some algorithmic insight into how Bing is ranking their content and provide some tips we can implement?

Bing SEO Tips for 2013Answer: Earlier this year at



Special Report! Google’s Penguin Update *Rocks* the Results

Posted on May 07, 2012 - 10:43 AM

Google has finally rolled out their over-optimization/webspam algorithm update that they officially named the Penguin Update after Webmasters were up in arms at being labeled "spammers" hit by a "webspam update". After the Panda Update we're really starting to wonder what their attachment to animals is over at the Google Plex.

penguin2.jpgDoes naming these updates that are destroying people's rankings (sometimes o...



What to do when you receive a Google Unnatural Link Warning

Posted on Apr 25, 2012 - 02:36 AM

We've been receiving an increased influx of questions into our online support system from current subscribers who have received a Google Unnatural Link Warning through their verified Webmasters account in 2012. This type of notification is a recent change by Google (we first noted it back in August 2011) and marks a new shift in the level of communication that now exists between site owners and ...



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