Posts by Erika Napoletano

When you first start blogging, it’s easy to see your blog as an entity that’s completely separate from your other social presences like Twitter, LinkedIn, or Facebook. Lots of words in one place, not so many words in another, right? But what you might not realize is that all of your social presences, blogs included, can work together to boost your audience’s participation in your brand and help carry your message far and wide. After all, what we’re really doing with any social presence is encouraging others to participate in our brands – so why don’t we look at some tips that make it easy for your audience to share?

Make it easy to share your blog posts: When you read a fabulous blog post, you want to sh...

When you publish a blog post, do you ever feel like it’s lost in the ether within an hour or so after tweeting it or posting on your Facebook page or LinkedIn profile? It’s not surprising to feel that way, especially when Sysomos published a study last year demonstrating that 92% of retweets happen within the first hour. So once a tweet’s been sent and you’ve posted your blog or article everywhere, how can you get even more mileage out of your content?

Email marketing is the answer.

It’s a three-step process to reuse and recycle all of the great pieces you’ve created for your blog: identify, schedule, push. Let’s go over the steps ...

Get the Most from Blogging: Customizing Headlines for Social Media Sharing

When you set out to enter the blogosphere, odds are you’re going to be sharing what you write across various other channels. Every place from LinkedIn to Facebook and Twitter (and now, Google+) are potential outlets for sharing your blog posts – so how do you make sure that you’re getting the most bang for your blogging buck?

Each social media outlet has its own nuances – things you can customize, character restrictions and the like. The most important thing to remember, however, is that your audiences most likely vary quite a bit between the channels. In today’s post, I want to go over the three most popular soc...

As one of the instructors in Planet Ocean’s Mastermind’s series, I’m delighted that they’ve asked me to contribute to the new blog! For those of you who haven’t met me, I’ll give you the guided tour.

I’m the Head Redhead at RHW Media, a niche marketing consultancy based in Denver, Colorado. We specialize in digital strategy, which essentially translates to we keep companies from looking like idiots online. Our primary work is in developing social strategies for brands, helping them establish plans that will:

• Communicate who they are and what they do with a distinct personality in social outlets.
• Build relationships with their audience bases to in turn, help them build better brands.
• Dis...