Posts by Shelly Kramer

Photos tend to drive engagement on social networks—and that's especially true on Pinterest. The virtual pinboard (now at 40 million users and climbing) is being used by an increasing number of brands and businesses to boost their visibility and ...

Testing is a critical part of any marketing strategy—and social media marketing is no exception. I'm a huge proponent of not only collecting data, but using it to see what works (and doesn't work) with your target audience. After all, digital marketing campaigns aren't stale, static strategies—instead, they continually shift and evolve based on new tools, best practices and what your audience tells you they want.

Some types of marketing, like email marketing, make it easy to test various components so that you can quickly gather and analyze data with built-in tools availab...

I don't know about you, but I'm a big fan of email marketing and according to some recent statistics, I'm not alone. Email marketing not only continues to be an effective way to deliver content to your audience (and drive sales and conversions, too) as email becomes more easily accessed on mobile devices, this marketing medium is expected to increase in use and efficacy in the coming year.

If you've spent time developing an email marketing strategy, you've likely created a some-what formulaic approach to this particular type of content. As you plan and refine your messagi...

To say that 2012 has been a great year for Pinterest is, well, a pretty vast understatement. The online pinboard has seen explosive growth to the tune of reaching nearly 30,000,000 unique U.S. users in July 2012. And although the site began as a tool geared toward individuals, the recent release of several business tools (including Pinterest pages for business) have given brands and companies increased functionality and more incentives to use the site.

The keys to Pinterest aren't much different from any other social network. You want to grow your audience and pre...

If you're the admin of a Facebook page (or 10), you likely spend a lot of time cultivating your Facebook marketing strategy. And with Facebook changing things on what seems like a weekly basis, it can be hard to keep up with the latest tips and tricks.

The good news? Despite Facebook's ongoing evolution, it's certainly possible to cultivate an engaged Facebook following as part of your larger digital marketing strategy. Regularly posting relevant, interesting content is a big part of Facebook community management.

Interacting with your Facebook audience is also important. After all, a social presence without conversation is, well, the opposite of social. And although you can't ...

If you're like most marketers, you probably have a love-hate relationship with Facebook. Yet there's no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what's new. And as a result of a slew of recent changes, you may not have noticed a number of

There’s no doubt that, in the last few months, Pinterest has become the social media darling du jour. In March, Experian Hitwise data indicated that Pinterest was the third most popular social media platform in the U.S. with 104 million visits.