Posts by Shelly Kramer

Writing and maintaining a company blog isn’t typically high on a small business owner’s to-do list. Yet despite the ongoing debate that rages about whether or not blogging (and especially corporate blogging) is dead, consistently creating blog content as a part of your business’ digital ma...

For digital marketers, the news that Facebook’s Timeline for Pages has arrived is old. Yet leveraging the new look and features of Timeline as part of a Facebook marketing strategy is still, in many respects, uncharted digital territory.

Aside from a new, more visual layout and the elimination of custom landing pages, Timeline offers a deeper, more narrative experience that, when used correctly, can help brands not only tell their stories in a more meaningful way, but provide a more detailed layer of interaction with an audience.

And Timeline apps are a critical part of that e...

If you haven’t yet heard of Pinterest, you might want to verify that your Internet connection is working. The site, which is a virtual and collaborative pinboard, has exploded in growth, recently exceeding 10 million registered users.

The biggest question I hear about Pinterest (aside from “What is it?”), is “How can I use Pinterest for my business or brand?” And as someone who spends my days immersed in digital marketing, it’s been fascinating to watch how qui...

YouTube recently underwent a fairly comprehensive redesign that not only upgraded the site’s design, but also unveiled a new home page and revamped several YouTube features, including analytics.

Change can be tough, especially if you’ve grown acclimated to YouTube’s previous design and functionality. Yet the improvements have resulted in a more robust experience and even more important, might just deliver better results, so take a few minutes to orient yourself to the changes that you can implement in your existing or new video channels.

Your Introduction to YouTube’s Newest ...

Building a blogger outreach program isn't only a priority for those in PR. If your business or brand has news and/or products to share, maintaining an updated blogger database—as well as active relationships—is a vital component of your outreach and information-sharing strategy.

Yet before you blast a pitch or press release to a group of randomly selected bloggers, stop! There's far more to implementing successful blogger outreach than the occasional email blast, which, let's face it—is downright spammy. Instead, let's look at some steps to building your blog network—and subsequently creating relationships that will make your sharing exponentially more effective. After that, we'll examine why...

Flickr isn't just a photo-sharing site – it's a valuable tool with which you can drive traffic to your website and increase your brand's recognition.

Compared to some of the other social media platforms in existence seems like a dark horse – or at least a vastly under-utilized tool. With more than 50 million registered members, Flickr maintains a consistent level of activity that includes thousands of photos uploaded every minute, and nearly 4.5 million uploads daily.

As with other social media sites, using Flickr takes time – and to make it an effective part of your so...

There's no denying that Tumblr is the new darling of the blogging world. Founded four years ago, the microblogging platform's popularity has skyrocketed this year thanks to a number of businesses and brands that have flocked to the site as a way to broaden their audience and extend the reach of their content.

In June, Mashable reported that Tumblr had become a blogger's preferred platform. The number of Tumblr blogs surpassed those created on WordPress, a compelling statistic that illustrates Tumblr's flourishing popularity.

Here's the million-dollar question: should your brand or business start a Tumblr blog? As with any other social media tool, you should take some tim...