Google AdWords Quality Score Explained!
- We finally made the jump to Google Adwords in 2011 and have slowly been trying to optimize and improve our performance. However, our average Quality Scores (QS) are still very low. Can you better explain exactly what QS is, how Google uses it, and what we can do to improve our scores in 2012?
Answer: We wish we could say explaining Quality Score (QS) was a simple endeavor, unfortunately it really is not. Basically, QS is a proprietary system that seeks to serve the most relevant ads to the most qualified audience at the most competitive price.
To see this in action, visualize something like the picture below w...
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