Google can handle boilerplate content...but you still shouldn't use it!
- My client insists on including a boilerplate statement on the footer of all their pages which includes information on their location, mission statement and hyperlinks to various sections of their site. Doesn't this hurt your site in Google or even trigger a penalty? How would you suggest we handle it?
Answer: Boilerplate content such as repetitive legal disclaimers, copyright info, or short company blurbs with embedded links, are still very common on many Web site pages. Usually found in the form of replicated navigational menus, footer content, or in sidebars, boilerplate content used to be the bane of site owners and a common target for
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By Casey Markee
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