Is your site optimized for Google TV? Should it be?

• I was holiday shopping last month and ran across several of the new Google TV equipped models in stores. I understand that these TVs have fully functional Web browsers built-in to navigate the Web. Clearly, how my site appears on these larger screens is much different than my desktop. What tips can you give me so I can best optimize for this platform going forward?

Answer: Browser-enabled televisions like GoogleTV are likely to be the next big thing in home entertainment. Who among us hasn't wished for a bigger screen to share YouTube videos, display photos or view the exponentially increasing amount of online content available? If that describes you, GoogleTV, which combines television, online content and popular apps for a complete experience, fits the bill perfectly.

Retailers pushed it noticeably in the recent 2010 shopping season and as more people discover the capabilities of this new visual option, sales are likely to...