Part Two — Ten steps to finding all the right Keywords The Ultimate Keyword Primer — By John Heard
We'll begin by stating the obvious:
Start by making a list of every possible keyword you can think of that your potential customers might use when searching for what you're selling.
There's a good chance you'll easily come up with a list of twenty or so before you start to run out of ideas. That's the point at which you should resort to the tips and tools that'll help you continue the brainstorming process of building your raw keyword list.
The following ten guidelines will help make this process as productive as possible.
1. Be Specific
Keywords vs. Keyphrases
The term keywords is actually a bit of a misnomer. You'll almost never be optimizing your Web pages for a single word; these are usually too general and overly competitive to be worth the effort. Instead, you'll be looking for key phrases of two to five words. But, in the world of SEO/SEM, these phrases are still referred to as keywords.
When selecting your keywords, you want to avoid words that are too general, such as travel. There are a couple of reasons for this. First, you will face very stiff competition. Other sites have already spent enormous amounts of time and money to secure top posit...
Read the rest of this article, and get all this
for only $1.
The Search Engine Strategies Updates for February
Ultimate Guide to Avoiding Google Penalties
The Complete Site Audit Checklist
The Definitive Local Search Audit Checklist
100's of Strategic SEO Articles and Q&As
The Professional Engine Master's Chart
The Internet Marketing Glossary
The Ultimate Directory Submission List
The Pro SEO's Local Search Directory List
16 years of SEN Archives
PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of
discounts on SEO courses ranging from beginner to master on a variety of topics
including organic search, local search, and social networking.
Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel
before March 3rd, 2017