The Ultimate Keyword Primer, Part 3
 by John Heard

Part One | Part Two | Part Three

Part Three — Keyword Placement - Location Counts!
The Ultimate Keyword Primer
— By John Heard

keyword-primer.jpgThere are numerous places on your Web page where you might place your keywords—and some are much more effective than others. We'll show you how keyword placement can make a big difference in terms of ranking well within the search results.

Title Tags

The most critically important location to place keywords is within your Web page's HTML <title> tag. Search engines consider the keywords found in the title tag to be extremely important—these are the keywords most likely to tell the search engine what your site is actually about.

Therefore, you should place your most important keywords within your <title> tag. You should also avoid wasting valuable space with words like your company name, unless your business is so well known that people use it as their primary keyword while searching for what you sell (like Ebay, for example).

Another mistake that we commonly see in title tags is something like Welcome to our Home Page or Untitled Document — this is useless. Nobody will be using that phrase to search for your site.

It's hard to overemphasize the importance of keywords within your <title> tag. Here are some points to remember:

  • Your page's title tag is one of the most important aspects of Web page design in respects to scoring well on most search engines. It tells the search engine what your page is a...

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