So you've been in the link building game for a while, and you're looking for new ideas. You're familiar with reciprocal linking and submitting to directories. And while you realize that such techniques play an important role, you also know that they're really the staple strategies of beginners and amateurs. You're looking for some advanced link-building kung fu to take your site to the next level.

But where do you start? Should you study the technical papers released by the search engines on PageRank, TrustRank, LocalRank, and HITS, attempting to read the tea leaves to discern just what the search engines look for when it comes to evaluating links? Sometimes it feels like you need to go back to college and get your PhD in Information Retrieval Theory before you'll be able to boost your site's rankings.

Actually, none of those things are necessary. Rather, you simply need to develop a feel for the type of links that search engines value most highly, then build your site with an eye toward fostering relationships that will attract those kinds of links.

While that might sound a bit esoteric, the truth is: it's incredibly easy to build links once you've grasped the Zen of:

• how to evaluate links from a search engine's perspective,
• and how to build a site that people want to link to.

The Ultimate Secret to Building High Quality Links

Inside the membership area of SearchEngineNews.com, we reveal this secret and also show you how to: