Search Engine Optimization, it's a common passion that we share with you. Many newbies jump into the scene with their guns a-blazing, ready to climb to the top of Google rankings. After a few weeks, when they don't find themselves anywhere near the top -- they give up!

Here are some critical points to keep in mind:

• This is a Long Term Commitment -
  Don't think that you can just add some html tags, create a few social media profiles, and win the search engine wars. The name of this game is "Slow and Steady." Regularly producing good content, will build your online reputation. You may not get your content noticed for months, or even years. Be patient and stick to the course. SEO done right is a powerful marketing tool that can turn clicks into dollars.
• Gear Web Sites for Customer's Use, Not Search Engine Crawlers -
  First and foremost, think about your site's visitors! Make your site easy to navigate, chockfull of useful information, and nice to look at. Engage your audience, in a unique and clear way. Rankings will follow the site that is usable. The search engine algorithms are constantly changing, and it would take a few geniuses to understand them. As number one of Google's Ten Commandments touts, "Focus on the user and all else will follow."
• There is NO Single Key To Success -
  There is no secret, no special trick that will guarantee super SEO success. Slow and steady wins the race. Beware of the sales pitch that makes promises to 'get you to the top' in less than 3 months. If it sounds too good to be true, IT IS! As discussed in our first critical point -- SEO is a long-term commitment. Aim at the best user experience on your website, a strong social media presence, regularly producing unique and informative content are just some of the mountains to build over time.
• Building Links: It's an on-going process -
  Will you ever be done link building? The answer is, not really. You can create numbered goals for yourself, to pass at six months or one year. But as long as you want to stay on the search engine front pages, you will have to continue building links.

As long as you keep your eye on the prize (long term success!) and keep taking the correct steps, you can do it! Keep these key points in mind and keep following SearchEngineNews.com. We're here to help.

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