How the Pros Engineer a Lightning Fast Website - Part 1
 by John Heard

How the Pros Engineer a Lightning Fast Website - Part 1 ...for increased conversions and a higher ranking website! — by John Heard


site speed hourglassThe Internet is getting faster every year and Google has made it clear that sites that don't adjust their load time to the new standards will be ruthlessly dropped from the results. However, aside from avoiding a penalty, a fast loading site comes with some serious perks. Based on numerous studies, we know that faster loading pages have higher conversions, are far more pleasurable to use, and the almighty Google hopefully will reward us by ranking our pages higher in the process.

Chances are this is old news to you as we've written about it, talked about in our Podcasts and drilled it home in our monthly MasterMind Meetups. However, we've never really gone into depth on what you actually need to do to your pages in order to speed them up. Today that changes. In this article we're getting down to the nitty gritty and not only giving you the tricks we use to speed up our pages, but we're also going to help you truly understand what matters so you can laser focus your efforts.

Page Speed Improvement Tools

goole page speedPageSpeed Insights from Google is an online tool that performs an in depth performance analysis of a single URL and rates it on a scale of 0-100 for both Mobile and Desktop. This numeric score indicates how much can be improved on that current page - a high score indicates if Google has found few to no opportunities to improve page load times, while a low score means the tool has found many areas that can be improved to speed load times. It will also report problems that hurt mobile usability, such as tap targets too close, or font size too small.

Over time, this is a tool you'll end up hating as you battle for a stronger site, but you'll also find it ind...

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before October 8th, 2016

 This form is encrypted for your security

  • Google Updates Review Schema Guidelines

  • 13 SEO Features of High Ranking Product Pages

  • Chrome Browser Set to Block Flash in Sept

  • Google States: Redirecting Your Pages Doesn't Affect PageRank

  • 5 Site Audit Tips to Recover from a Penguin Algorithmic Slap!

  • A Webmaster's Guide to Migrating a Site to HTTPS

  • AMP Updates: Recipes, New Reporting, New Features and More

  • You've Decided to Add a Blog. Now What?!

  • A Webmaster's Guide to the Advanced Techniques of 301 Redirects

  • Google Analytics & Search Console Slowly Merging

  • Google's Structured Data Testing Tool Gets Helpful Features

  • Mobile Friendly Pages Just Got Another Ranking Boost

  • Looking to Boost your Domain Authority? Here are some Tips!

  • Your Ultimate Guide to XML Sitemaps

  • How to Generate Kick-Ass Content for your Clients!

  • The Knockout Punch - How To Win With Your Home Page

  • The 2016 SEO's Mobile Website Audit Checklist

  • Is Your Apple Touch Icon in Place?

  • Study Shows App Makers NOT Utilizing App Indexing/Deep Linking

  • Google Confirms New Boost for Mobile Friendly Sites

  • 2016 WordPress Template Shootout

  • 11 Ways Your Site's Server Can Kill Your Search Engine Rankings!

  • Google Supports JSON-LD for Reviews and Products

  • Beware: Spammy Recipe Markup Plugins

  • Three Kick-Ass Free Keyword Research Methods

  • Three Great Reasons to Target Long Tail Keywords in a Post RankBrain World

  • The Ultimate Real World Structured Data Code Reference Guide

  • New Accelerated Mobile Pages Reports

  • Google Adds New Webmaster Guidelines - Rewrites Others

  • Google's Core Algorithm Updated, Panda Absorbed