How to Analyze your Competitors Links Using Yahoo Site Explorer
 by Ian Cook

How to Analyze Your Competitor's Links Using Yahoo Site Explorer —by Esoos Bobnar

The positive impact that quality links have on search engine rankings cannot be overstated. In almost every case when a page is ranking well for a competitive keyword, it's due to the links pointing at that page.

When analyzing your competitor's pages to determine why they're ranking better, you should start by examining their incoming links. By knowing how to intelligently deconstruct your competitor's backlink profile, you'll quickly be able to build a comprehensive picture of why they're outperforming you in the rankings.

To accomplish this, we make use of Yahoo's free Site Explorer tool—certainly one of the best resources for analyzing a site's incoming links. The following video demonstrates exactly how to use Yahoo Site Explorer for competitive analysis on a high-ranking travel insurance site.

Scroll down, click the Play button and enjoy!

Already a member? Sign in here

Read the rest of this article,
and get all this for only $1.

  • The Search Engine Strategies Updates for October 2016
  • Ultimate Guide to Avoiding Google Penalties
  • The Complete Site Audit Checklist
  • The Definitive Local Search Audit Checklist
  • 100's of Strategic SEO Articles and Q&As
  • The Professional Engine Master's Chart
  • The Internet Marketing Glossary
  • The Ultimate Directory Submission List
  • The Pro SEO's Local Search Directory List
  • 16 years of SEN Archives
  • PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of discounts on SEO courses ranging from beginner to master on a variety of topics including organic search, local search, and social networking.

  • Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel before November 1st, 2016

 This form is encrypted for your security