Search Engine Book - Chapter Six
 by Ian Cook

Chapter Six
On-page, Internal Ranking Factors

Back in Chapter Three you learned about some of the ranking factors. We used hypothetical dials to illustrate their relative importance. In some cases the dial-maximums were set high, in other cases the dial-maximums were set low. We even showed you dials that could register a negative ranking score. In this chapter you'll learn about all of the important internal (on-page) ranking factors and their relative importance on the current algorithm dial.

Let's start by defining Internal Ranking Factors. These are variable page elements found within your site's web pages. You have total control over all of these elements since they exist completely within the realm of your web site. The internal factors covered in this chapter should be regarded as essential elements to your site's optimized web presence. Any internal factor NOT covered here should be considered not significantly important.

  • The Title Tag

The <Title Tag> has always been, and still is the #1 most important internal ranking element. Within the source code of your web page the title tag looks like this: <title>Your title tag keywords go here</title>.

The title tag is intended to tell the search engine what the page is about. That's why you should put your most important keywords in the title tag. If your page topic is about steel rebar, then the keywords steel rebar should be included in the title tag.

Below is an example of the title tags used by a real-world company that managed to rank 5 of their web pages in the Top 10 search results for the keyword steel rebar:

<title> Steel Rebar - Steel Reinforcing Bar | Harris Supply Solutions </title>
<title> Steel Rebar Sizes - Steel Rebar Stock | Harris Supply Solutions </title>
<title> #4 Rebar - #4 Reinforcing Bar | Harris Suppl...

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