Top 8 Ways to Optimize for the Upcoming Holiday Shopping Season!

• The holiday shopping season is almost here and I want to get a jump on optimizing and positioning my site online more effectively in front of the shopping rush. Can you give me some tips to better optimize my site and campaigns for the coming holidays?

Answer: According to RetailMeNot.com this year's 2013 holiday shopping season is going to be a frugal one with 4 in 5 (85%) holiday shoppers indicating that they plan to actively search for coupons and deals to save money on gifts this year. In the face of continual weak employment numbers and low consumer confidence most experts believe the above isn't suprising.

As they did in 2012, consumers will once again spend their modest budgets online in search of bargains and free shipping offers from retailers savvy enough to cater to their pocket books and bargain mentality.

To that end, preparing your site's pages for the holiday rush could make all the difference this miserly holiday season. Here are eight simple but often overlooked tips that may dramatically improve your bottom line this shopping season:

Tip #1 - 301 Redirect your 2012 Product Pages

Do you have old 2012 product pages that you aren't using this holiday season? How about 2012 holiday promotion pages? More likely than not those pages have incoming links or link juice just sitting there. Make those pages work for you by 301 redirecting them to related or similar products or promotions you are pushing this holiday season.

Tip #2 - Update your Policy Pages

Have you updated your return policy, contact us, and about us information pages? Review that information now and make sure everything (including your email and toll-free numbers) are correct and up-to-date. Make it a point to provide a SEAMLESS<...