Why Your Company Could Be Losing Massive Sales Everyday Without You Even Knowing
 by Ian Cook

What You Need to Know About Protecting Your Company's Reputation Online!
Why Your Company Could Be Losing Massive Sales Everyday Without You Even Knowing
—by Esoos Bobnar

Take a minute and do a Google search for your company name, your domain name, and your personal name. What do those results on the first page or two in Google look like? Hopefully everything on the first few pages of search results is positive.

But you may find listings that paint your company in a less than flattering light. There could be...

  • blog or forum posts from disgruntled customers or previous employees,
  • negative reviews of your business or products, possibly planted there by your competition,
  • embarrassing personal details about top executives in your company.

There could even be whole sites devoted to the myriad ways in which you "suck".

And if you're seeing negative listings on the first few pages of Google, you can bet that many of your customers are seeing them too. And that's going to have a big effect on whether or not they decide to do business with you.

Few things are more important to your continued online success than your company's brand. And your brand can be quickly destroyed if you're not controlling what customers are presented with when they Google your company. This means...

  • Monitoring what people are saying about your brand online,
  • Practicing defensive SEO to control the top results when customers search for your brand, and...
  • Responding quickly and appropriately if and when negative search results appear.

Now if you Googled your company a few minutes ago and saw prominently displayed listings calling you a rip-off artist, then you're probably pretty eager to remove those negative search results before you lose any more customers. So let's begin with the most urgent issue at hand:

What do you do if negative results are grabbing the top spots when you search for your...

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