Your March 2020 Search Engine Bytes Digest
 by Kristi Hagen

What's the best WordPress image optimization plugin?

  • I'm planning to optimize images before placement into my WordPress site. I want to make sure they still look clear and professional. So I am wondering, what's my best option: TinyPNG vs ShortPixel

Answer:

Both are great plugins, which means they're included in our WordPress plugin guide for image optimization. That being said, we give ShortPixel the nod because it enables you to convert your images over to WebP, which offers even more advantages than the more common formats. Another big strength that Shortpixel has is excellent batch processing for converting very large media galleries without a hiccup. SEN article end


Can I have a zero position and a #1 ranking with the same URL?

  • Since Google's new update where they no longer show the first-page result for pages that appear in a snippet, we've lost one of our number one positions.

    We're wondering what your thoughts are; do you think this change will stick? And, if we have to choose, which do you feel is more beneficial, the zero position snippet or the page listed at #1?

Answer:

We suspect the Deduplication update that removed URLs that have a Featured Snippet from also having a search result on the first few pages of Google is here to stay. It's consistent with Google's history of displaying search results without URL duplication.

If choosing between position zero or #1, we'd generally choose position zero since that's where Go...

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