Your May 2020 Search Engine Bytes Digest
 by Kristi Hagen

What's important about a Foursquare page listing?

  • I'm working with a small shopping center where most of the shops have very little web presence. While updating the shopping center's Foursquare page, I noticed that most of the shops within the center either don't have a listing or else it hasn't been updated in years.

    I also did a Google search for the main categories in the shopping center and never found a Foursquare result.

    My question is, should I suggest to the shops that they claim and update their listings or is this a waste of time?

Answer:

Foursquare is actually repositioning themselves as a data aggregator that provides business and company info to directories and websites that, in turn, publish the data for consumer access.

As such it won't provide a boost in rankings per se, but it's worthwhile to make sure the listing is accurate. On the grand scale of things that move the needle, you can rate it a medium-to-low priority.SEN article end


How to link to MP3 files for fewest clicks & best tracking.

  • A client would like us to track clicks on an MP3, so I've set up Google Tag Manager and an Event. But, it's not working.

    Right now, it's just a file in their media folder being distributed via email and other sources. The client doesn't want to put it on a page, which would require two clicks for the user to get to it.

    So, I'm wondering, does the MP3 have to be a link on a page of the website for Google Tag Manager and Google Analytics to record the clicks?

    If so, and I put it on a page that's not linked to any other pages of the site, would clicks from emails and other sources where they've distributed the URL of the media file then be picked up by tracking?

Answer:

Yes, there has to be an HTML page with a link that points to the MP3 file in order for the Analytics Javascript to be executed.

No, clicks from emails would not be counted UNLESS ...

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