AdWords Automated Extensions

Google AdWords staff recently introduced the new Automated Extension for Shopping Ads (PLAs) on the AdWords blog.

"These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you've provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers."

On the heels of this new feature, the promotional text feature is going to be retired by the end of September 2015. To learn more, visit the AdWords blog or the AdWords Support docs.