AdWords Keyword Tool Being Replaced by New Local Friendly 'Keyword Planner'


Google is retiring their much loved AdWords External Keyword Tool around the end of August 2013 and replacing it with the new Keyword Planner. Google announced this latest development via a notice on the tool interface.

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The new Keyword Planner tool gives data much like the External Keyword tool but one big improvement is that it includes searches done within specific geographic areas. Beyond that feature, from what we can tell so far the Keyword Planner isn't any where near as robust a tool as it would take to replace the old keyword tool we're so used to. We're hoping that it gets some updates before the External Keyword Tool is retired officially.

Don't get us wrong, the new Keyword Planner is great for those of us in Local Search. To get started with the tool log into your Google account and go here: https://adwords.google.com/ko/KeywordPlanner/Home

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There are some great additional tips on how to use it within this blog post.

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