AdWords Revamping Conversion Reporting

As recently announced in a Google+ post, AdWords will be rolling out new conversion tracking columns mid-October. When this change is live, you will be able to designate the conversion actions that are most important to your business. Here's how the AdWords staff explained it:

The new "Conversions" column will show you conversion data for all the conversion actions that you've opted into optimization. This means that you will now be able to choose whether or not to include a conversion action in this column by turning its optimization setting on or off. The default optimization setting for most conversion actions is "on," so in most cases all of your conversion actions will be included in your "Conversions" column unless you turned the setting "off." This data was previously in the "Conv. (opt.)" column.

A few columns will be retired and the data will be moved to different columns. Here are the changes explained:

• The Conversions for optimization or Conv. (opt.) data will now be in the Conversions column.
• The Estimated total conversions or Est. total conv data will now be in the All conversions column.
• And the Estimated cross-device conversions or Est. cross-device conv data will now be in the Cross-device Conversions column.

To learn more, visit the Google+ post or the Support pages.