Automatic Bidding Sees Some Changes

Automated Bidding in AdWords is getting a facelift with new names for some old functionalities and a new workflow to better utilize your time. Changes include:

• The Conversion Optimizer is now called Target CPA

• A Target CPA applied to a single campaign is now known as a standard bid strategy

• Flexible bid strategies will now be called portfolio bid strategies to better explain their ability to incorporate multiple campaigns, ad groups and keywords into a single strategy.

• The ability to create or add items to bidding strategies straight from the campaigns settings instead of having to click farther into the Shared library.

• Setting different CPA goals for individual ad groups. Google's example was a clothes merchant setting a lower CPA target for socks amongst other product categories with a higher price point.

For troubleshooting problems with Automatic Bidding you can visit the AdWords Help page here and you can read the full G+ post regarding the changes to the program below.