Bing's Latest Algo Update Targets Keyword Stuffed URLs

Bing's Index Quality team recently announced an update to their algorithm designed to remove listings that are guilty of URL Keyword Stuffing, which is an old black hat technique used to boost search engine ranking "by creating keyword rich domains names."

Here are some examples that Bing outlined:

• Multiple hosts, with keyword-rich hostnames:
  - http://account.free.online.savings.samedaypaydayloansusa.com
• Host/domain names with repeating keywords:
  - http://loan.payday.paydayloanspaydayloansusa.com
• URL cluster across same domain, but varied hostnames comprised of keyword permutations:
  - http://contososhoeswomen.shoesonsale.com/
  - http://bestwomensrunningsneakers.shoesonsale.com/
  - http://discountrunningapparelforwomen.shoesonsale.com/
• URL squatting:
  - This is a little different as the spammer is playing on a human tendency to misspell keywords & in effect syphoning traffic off of existing (typically high profile/traffic) sites.
  - E.g. http://nytime.com (misspelling of http://nytimes.com), http://ebey.com (misspelling of http://ebay.com)"

This algorithm update impacted about 3% of Bing searches. Read more about this latest algorithm update, within Bing's Blog post.