Chrome Browser Set to Block Flash in Sept

With the declaration of helping the web transition to HTML5 Google announced that the updated version of Chrome released in September (Chrome 53) will block Flash in favor of HTML5. Here's what it means for you, according to Google:

Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites.

They went on to say that Chrome 55, set to be released in December, will make HTML5 the default experience except for websites that are made entirely of Flash and then the user would be prompted to enable flash when visiting your site. So, what does this really mean for you? If you're using Flash for any functional or analytical portions of your website now is the time to stop and shift over to HTML5. The last thing you need is for visitors to be hit with a Flash prompt or to lose your analytics.