Events Markup Gets a Boost in the Knowledge Graph


Google is expanding their Knowledge Graph to improve their results for Events from sites using the schema.org Events markup with four new capabilities including:

  1. Ticket Links Artists using markup for their ticketing links will benefit from an expanded answer card for their events including on-sale date, availability and a link to the ticket site.

ticket-markup.png

Delegated Event Listings If you can't post your event markup on your own site, you can now use delegation markup on your home page to send Google where to find your event information.

delegation-markup.PNG

Bring the laughter Event markup now includes ComedyEvent markup. Venue Events are also now being shown within Google Knowledge Graph. Which means searching for a particular venue will bring up their upcoming shows if the venue or the ticket seller utilizes Events markup.

To dive into the deep end of Events markup check out Google's Developer Site here and read their formal announcement of their expanded Knowledge Graph for Events markup here.

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