Google Rolls out Shopping Campaigns to Search Partners


One of the more recent features for Google's Product Listing Ads is the choice to be advertised on a third-party website. From Google:

"By opting your Shopping Campaigns into Google's search partners, you can now reach users as they search or browse for products on retail and commerce sites in the Google Search Network. These retailers, such as Walmart.com, are part of AdSense for Shopping, our latest product to help monetize site traffic. Extending your Shopping Campaigns to these sites helps you reach qualified users beyond google.com and Google Shopping.

Your Product Listing Ads show alongside contextually relevant results, determined by the user's search, the product category or the product name. For example, if you sell tailgating grills on Google Shopping and a user searches tailgating grill on a retail partner's site, your Product Listing Ads may be eligible to appear."

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If you are interested in implementing AdSense for Shopping, fill out this interest form.

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