Google's Content API for Shopping Gets Improvements
The best ideas for improvements to Google products come directly from their users. Google admits this when they attribute user feedback as the motivating drive behind two great new features being introduced to the Content API for Shopping. Those new features are the Data Quality feed and the User Management feed.
Data Quality Feed - provides detailed information about the quality of your product data in Google Product Search. There is a high importance in addressing data quality issues because they have an impact on how your products appear on Google Product Search.
Here is what Google will allow you to do with the new Data Quality feed.
- Retrieve a comprehensive list of data quality issues.
- Get detailed information about each issue, including the number of affected products, the last time your inventory was checked, and the specific term or phrase that's triggering the issue.
- View an example product from your data feed affected by the issue.
- View a list of issues from all of your sub-accounts (if you have a multi client account).
User Management Feed - allows you to better manage access to Google Merchant Center across several users. Google's new User Management feed will let you:
- Retrieve and modify the list of users that have access to your account.
- Define which users are admins and can thus manage users themselves.
- Fine-tune each user's access level (no access, read-only, read/write) per scope (online products, local products).
If you have an ecommerce site and aren't utilizing Google Merchant, then you're leaving more sales on the table than we can explain. Check out the following featured article to get caught up NOW!
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