Instagram Ads For Everyone!

Only days after announcing that they'd reached their 400 million users milestone, the world's 2nd largest social media platform has opened up their advertising platform to all advertisers as of September 30th. Previously only available to a select group of major brands, Instagram's self-service ads will be available to all businesses large and small in more than 30 countries.

Their ad platform will work similar to Facebook's (and use the same platform), in that it will allow the advertiser to target posts to specific interests and demographics with a variety of objectives such as app-installs or brand awareness. They're also updating their existing ad platform with the addition of landscape photos and videos of up to 30 seconds in length. Instagram will also be launching tools to help manage your campaigns and releasing a premium ad product called Marquee designed to help you maximize your returns for short-term product launches (examples provided were for a movie premiere or product launch). To get started, you can access the Instagram for Business page here and their announcement here.