Keyword Planner Ads Benchmark Data


Selecting keywords can be a bit of a gamble but it's also a key component to a successful PPC campaign. Google AdWords' is giving you a step-up with the addition of benchmark data within the Keyword Planner tool, which allows you to compare your performance against those of your advertising competitors. This new feature will roll out to all advertisers soon and it helps ensure you're not leaving money on the table by missing keywords that could benefit your campaign.

Now you can compare your relative ad impression share to:

  • The top five market leaders across your generated keyword ideas.

keyword-planner-top.png

  • Similar advertisers in various keywords categories.

keyword-planner-competitor.png

Getting a glimpse of where your competition is doing better and worse than yourself opens up a perspective that allows you to make choices on where your ad dollars could be better spent. Read more about AdWords Keyword Planner here and Google's announcement on the new feature here.

...

TO READ THE FULL ARTICLE





Related Articles & Guides