New AdWords Search Funnel Tool

Google recently introduced a new AdWords tool -- the Search Funnels Attribution Modeling Tool, that's definitely worth the time to check out!

"This tool helps you identify keywords, ad groups or campaigns which play a critical role in driving conversions, but may be undervalued using a last-click attribution model... Use this tool to examine five different attribution models in AdWords to better understand how different bids for undervalued keywords can help you reach customers earlier in the purchase journey, driving even more conversions."

To learn more, and you should if you're working with AdWords, visit the Google Support for the Search Funnels Attribution Modeling Tool.