Must Read: Google's New Remarketing Best Practice Guide
Remarketing, which is the act of serving ads to people who have already visited your website is an incredibly powerful strategy. If you aren't familiar with the term now is the time to pay attention because it's a tool that anyone working in any type of paid advertising can't be without.
Well, this month Google decided to really hit on the topic and informed us in no uncertain terms that, statistically speaking, people do NOT make immediate purchase decisions. In fact, a consumer is more likely to visit a website at least 6 times before making a final purchase. Plus, 75% of those who abandon a shopping cart have the intention of coming back later to the site to finalize a purchase...and this is where the remarketing strategy comes into play.
So, with those stats in mind Google just released a killer resource on AdWords remarketing called, Tailor Your Ads with Dynamic Remarketing: best practices to help re-engage previous site visitors with ads relevant to products/services they where looking at on your website.
The new best practice guide covers topics such as:
- Why it is important to activate dynamic remarketing ads.
- Providing high-level business data feeds with relevant product images, titles and prices
- Showcasing your top products and providing complete product information for those items
- Why it is key to keep your business info fresh and complete for a good customer user experience
Again, if you're working with AdWords this is a resource you're going to want to at least skim. So, go ahead and grab the Official Guide to Optimizing Business Data Feeds for Dynamic Remarketing.
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