New Features & Reporting Rolls out to AdWords


AdWords has introduced new tools and reporting features to help you optimize your Holiday Sales Campaigns and better understand ad performance. Here are the new features Google added into the AdWords interface to help you identify which product groups you should optimize first:

  • A Product Groups Tab View at the Campaign and Account levels
  • New Product Groups filtering

And here are the new insights to make better bidding decisions:

  • Mobile Bid Adjustment Simulator
  • New Conversion Estimates
  • Performance Metrics added to the Subdivision Dialog

bid_simulator.jpg

To learn more about these features, visit the AdWords blog.

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