New Pinterest Pins Make Selling Products SO Easy!


In a recent blog post, Pinterest unveiled what they're calling 'Rich Pins', which allows you to apply a specialty pin to your Products, Recipes, and Movies. These pins make Pinterest a VERY powerful place to market your products as they now show price, availability, and where to buy it from!

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We won't beat around the bush telling you about this because we're more interested in getting you on your way to adding it to your site! We've outlined the process below.

  • You'll need to markup your image with the new meta tags. — Visit the Pinterest for Developers Rich Pins site for the complete details.
  • Test and validate your new tags, using Pinterest's handy tester.
  • Then you'll need to apply to get your Rich Pins approved within your Pinterest business dashboard.
  • While you're at it - take the time to install the recommended Pinterest Pin It Button as well. This button allows your site's visitors to quickly 'pin' any image from your site.

This addition to Pinterest is HUGE! However, if you need ammunition to get everyone on your team onboard then see our coverage of the demographics of Pinterest users and their high likelihood to purchase.

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