Pinterest is Your Customer's Shopping Companion

Pinterest has proven itself an invaluable tool for companies looking to cultivate interest in their merchandise and products using social media. A recent study by emarketer.com shows that it's also a tool for mobile users shopping in physical locations. According to the study:

Two thirds of Pinterest users reported that they'd taken their mobile app into physical locations to look at items that they'd pinned while they shopped.

As you can see in the graph provided, food, crafts, DIY, home improvement, fashion, and beauty are the biggest winners in Pinterest promotion, but that doesn't mean other niche areas don't benefit. eMarketer estimates that there will be 47.1 million Pinterest users in the United States this year, that's a pretty broad reach for businesses. Don't miss out on those Pins. You can read their full report here.