Pinterest Updates Their Business Analytics Platform
Excellent news for Pinterest business account holders -- Pinterest updated their analytics platform! Here are the main goals this new platform accomplishes according to Pinterest staff:
"See what people love most from your Pinterest profile and website, and how much traffic your site gets when you add the Pin It button...Explore new metrics about the people who engage with your business and what else they're into. See your audience's most common interests and what other businesses they follow, then tailor what Pins you add based on that...Get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people."
The analytics are now broken down into these categories:
- Your Pinterest profile analytics: Impressions, Repins, Clicks, All-time Metrics
- Your audience: Demographics, Interests
- Your website: Impressions, Repins, Clicks, Original Pins, All-time, Pin It Button
To get started using Pinterest analytics you'll need an active business account, and then just go to analytics.pinterest.com or your Pinterest profile to see the new analytics options. If you have questions with any of the new functionality then check out their Help Center.
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