Show Reviews Directly in Your AdWords Ads

As of last month, Google's new Review Extensions have rolled out to all AdWords users. Review Extensions helps you feature reviews, rankings and awards from third party sources directly within your PPC ads. See the example below.

Customers love reviews making this a powerful new tool that you should begin testing out sooner rather than later. To get started follow these easy steps:

• Click the Ad extensions tab, and select Review Extensions from the View: dropdown button.
• Click + Extension and select the campaign for which you want to create the extension.
• Indicate if this is a paraphrased review or an exact quote, add the text, source, and source URL.
• Click Save.
• Check back in a few days to see if your extension was approved.