Twitter Rolls Out Free Analytics

Twitter didn't make any announcements, but when you log into ads.twitter.com, be sure to click Analytics in the header menu.

This is a useful and free tool to see how far your tweets go. No longer will you have to go to a third-party analytics organization to see the following statistics:

• A graph of your mentions over time.
• A graph of follows or unfollows over time.
• The number of times each of your tweets was favorited, retweeted, embedded and replied to.