Use Your Site Analytics to Laser Target Your Facebook Ads

New developments in Facebook Advertising makes adding Facebook Ads to your budget a must. The two latest additions are Multi-Product Ads and Enhanced Custom Audiences.

Multi-Product Ads - Allow you to show up to three products in a single ad, utilizing an image carousel. Each product visible will have a separate image, description and link. This feature is available to both mobile and desktop users. You can access this feature through the Facebook ads API. See the example below.

Custom Audiences - This is a feature that has us excited. You can now utilize your Web site's own analytics to target clients on Facebook. For example, you can choose to show specific ads to people who have visited specific pages on your Web site. This feature can be found in the Ads Manager and Power Editor.

They've also released a Chrome extension called Facebook Pixel Helper to help you install and troubleshoot the Custom Audience and conversion pixel installations on your Web site.