Yahoo Local Under New Management?


Yahoo Local customers received notice that Yext will be taking over management of the local listings at Yahoo. Local customers will still be able to claim their free listings appearing on Yahoo, but Yext will be taking over management with a new dashboard set for release in November. Users will also have an option to sign up for Enhanced listings that share more data and can either be displayed on Yahoo only or through Yext's partners with their Yext PowerListings.

Here's a copy of the letter outlining what Yahoo clients can expect in the next month.

Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you're interested in a paid enhanced listing you can sign up for one here and read Yahoo's FAQ page on the change here.

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