Why? ...because Local Search is now the new Yellow Pages! And if there is one word that describes how Local business owners feel about Local Search, it's...
But can you blame them? Of course not. In light of all of the hoops that Google makes them jump through, how else could they feel? But, that's exactly why they need YOU.
It's almost funny how so many people have already forgotten how important Yellow Pages was to local businesses. But a few of us who are a little older, (ok, yeah that's me), remember how vitally essential Yellow Pages has traditionally been to a businesses' success... and how the most successful businesses paid a king's ransom for premium Yellow Pages positioning!
And people have forgotten how those who sold Yellow Page ads made serious money! Back in the late 80's I recall being jealous of two friends who made well over $100,000 a year, every year for more than a decade, selling this vital service to local businesses. And, although today's $100K doesn't buy as much as it used to, back in those old pre-internet days I can assure you it was something to brag about (like making $2-250K today).
The point is that Yellow Pages was able to charge so much money for this vital service that they could pay their salespeople huge commissions. And, that's because business paid HUGE premiums just so they could be found by their customers.
In that sense NOTHING has changed!!
You see, the value of anything, business-wise, is always based upon the return it will yield. And, back in the days before Local Search killed Yellow Pages, the most successful businesses bought expensive ads because they knew that prominent positioning translated into ROI. Having the largest display ads located in the very best strategic locations within the Yellow Pages directory became a critical element to their revenue stream. Today that function belongs to Local Search -- today's critical element to the brick & mortar revenue stream!
Therefore, brick & mortar businesses have no choice but to optimize their presence in Local Search. As such, many are willing to do 'whatever it takes' to get strategically well placed and stay there! This means that...
...their only good option
is to hire someone like YOU
who knows how to get that job done!
Never before have I seen such an easily targetable opportunity as finding business whose positioning within Local Search sucks so bad that they need to hire someone to fix it. Seriously, prospecting for clients is like shooting ducks in a barrel – E A S Y.
You know in advance that they need your services and they know that without your help their business is doomed. It's a perfect marriage...a classic symbiotic relationship. As a matter of fact, you'd have to be pretty bad at sales to not be able to close a fairly high percentage of these prospects.
And, ironically, the harder Google makes this, the better the opportunity for you because it becomes increasingly impossible for brick & mortar business owners to manage it themselves.
And here's the best part, just like those Yellow Pages sales people who got paid easy-money-commissions year after year for simply renewing their clients' ads,
YOU too can be paid month after month, indefinitely! ...for simply maintaining your clients' Local Search presence.
Because, remember? ...Google makes it complicated. They're always changing things. And that spells job security for you.
So now I hear you saying, 'but that means I have to keep up on what's changing' ...to which I answer 'yes you do.' And that's why we're talking.
About The Course
This past June (2013) we completed a specialized training course that taught 35 Search Marketing and Web design professionals how to prospect this market, sell this service, and optimize Web sites for Local search. We called it The Advanced Professional Local Search Training Course. And we recorded it all in an online video-type presentation so each participant could log-in and study the material right after it was presented live, thereby converting it to knowledge and expertise. We captured everything–screenshots, lectures, examples, and Q&A's.
There were four sessions—three of the training sessions ran a little over an hour each with Q&A's at the end, and the fourth with Q&A only that also ran a little over an hour. In about five hours total we covered a lot of ground. Here's a look at the topics that were covered...
Even before the course ended we were getting comments like this...
The Training Course is Led by Local Search Expert Mary Bowling...
If you've been following SEN you know that Mary Bowling is our Local Search Expert. She's also a well known and successful SEO Consultant who knows how to optimize every possible component of a company's online presence to maximize Local Search visibility and outdistance the competition.
Besides leading courses for Planet Ocean, she's also led Local Search Marketing courses at Search Engine Strategies conferences in Denver and New York City. And, she has been a panel moderator and speaker on the Convergence of Local, Mobile and Travel Search at Search Engine Strategies Travel Conferences in Seattle.
Mary's no nonsense, content-rich approach to Local Search shows you the very same advanced techniques that she herself uses on a day to day basis to get her own Local Search clients strategically well positioned. In short, she's the expert's expert! We were fortunate to have Mary Bowling conduct this vital training course—and after watching the presentations, we're sure you'll agree.
The Cost — $595
To be fair to the 35 participants who attended this course LIVE, we can't charge YOU any less that what THEY paid (as noted on the post-it note). But if you think about it, the value is the same anyway. You'll be taking the same exact Advance Professional Local Search Training Course that they did except with one BIG advantage...
You'll be able to learn at your own pace. You can pause, rewind, and even take a break when you need one.
And you'll see and hear everything that they did (but edited to eliminate the coughs and sputters). AND to compensate you for being unable to ask questions LIVE, we'll also give you...
BONUS #1: A FULL 30 days of Unlimited Fast Track Question access!
(a $49 per question value)
BONUS #2: 30 days Free Access to our MasterMind Group
(a $97 value)
What would having a handful of clients who are in regular need of ongoing Local Search marketing and optimization services be worth to you? You already know there's no shortage of qualified businesses who need your help. Now's the time to take advantage of the opportunity that is waiting for you to grab it. Now's the time to establish those clients while Local Search is in it's evolutionary stages—while business owners are confused and before they entirely cut the cord to Yellow Pages.
Fill out the form below and get started on The Advanced Professional Local Search Training Course today!