Are AMP pages worth the effort?

• I'm getting ready to start creating AMP pages. Do you have any recommendations or know of any useful resources I can access before I dive into AMP?

Answer:

In general, we try to avoid using AMP on our clients' sites for many reasons. It makes everything more complicated and has little to no real payoff unless it's an industry specific need.

That said, SEN has published a few solid articles on the topic because we know that AMP can be useful and important to specific-type sites like News and Recipes.

Here are two resources you should review:

• How To Get Started With Accelerated Mobile Pages Now
• AMP Adds Improvements to Consent, Videos, Forms and Lists

Just make sure you aren't wasting your time. For instance, if you're working with a News site, then you know that all of your competition is using AMP so you need to step up. So, check the search results for your industry on mobile and see if AMP is the norm. Frankly, that's about the only situation that we'd feel compelled to invest the time it takes to use it ourselves.

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