How to Create Content, Build Links and Increase Search Rankings by Marketing with the Digg Effect
How to Create Content, Build Links and Increase Search Rankings by Marketing with the Digg Effect
Linkbait and the Digg Effect have become two of the most commonly heard buzzwords in SEO, and for good reason. They provide a link building strategy that is endorsed by Google and can create hundreds of natural links in less time than it previously took to build a dozen links using the old and increasingly useless reciprocal link trading methods.
However, the way Digg works is still a mystery to so many people doing business online. So, let's pull back the curtain and reveal the secrets to successfully building links to your site via the power of Digg.
Digg is a Link Building Tool, not a Traffic Generating Tool
The whole point of getting listed on Digg is to expose your content to as many people as possible in the hope that some of them will link to you. Getting on the front page of Digg will send you a huge surge of traffic, often 5,000 to 10,000 people within the first few hours of your page reaching Digg's frontpage. However, that traffic surge will be extremely short-lived and few of those people will return to your site again.
So forget about selling them anything. Instead, you're operating on the principle that the more people who see your site, the more likely it is that some will link to you. If 10,000 people visit your site and you have content that they find highly interesting, it's not uncommon for 100 of those people to link to you.
That's 100 natural links that you didn't have to ask for. All you did was create the content and expose it to a huge group of people—and some of them liked it enough to link to it. These are exactly the types of links that Google responds favorably to when ranking pages in the search results.
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