February 2004 SE Updates
February 1st, 2004
Search Engine Updates for...
| Overture (Inktomi/FAST/AltaVista) | Lycos | ODP | LookSmart | Yahoo | MSN |
In this month's issue...
- Yahoo to replace Google with Inktomi, 1st Qtr 2004
- MSN releases Tool Bar
- LookSmart CEO steps down
- Google Grants gives Non-Profits a Break
- More Changes at Google
- Overture adds new bidding options
Google Update - http://www.google.com
What's new
More Changes at Google
Google made some minor tweaks to their algorithm again in later January however these weren't nearly as significant as the changes they made toward the end of 2003.
In most of the categories we monitor there were only minor shifts in rankings. In a few of the categories, however, the rankings shifted significantly even though evidence still only indicates minor adjustments in the algorithm.
Much to our delight several of our sites that dropped in ranking during the November/December shake-ups have managed their way back into the top 10 or 20 after adjusting them along the lines of the suggestions we made in last month's article regarding Google's 4 Major Changes.
In some cases we reduced the occurrences of incoming link text that exactly matched our selected keyword phrase and then coordinated that with a likewise reduction of that exact phrase on the page itself.
Regarding our other pages that were still languishing at rankings around 50-100, we added more keyword repetition to the title tag and that produced positive overall results.
Our experienc...
