How To Assist Your Site Visitors In Real-Time
How To Assist Your Site Visitors
In Real-Time – by Ian Cook
Imagine a potential customer has been poking around your retail web site for several minutes. He or she sees what they're looking for, but...
- they want to know about an accessory that isn't shown, or
- want to know if the item is in stock, or
- they need to inquire about special shipping instructions, or
- they have another of the myriad questions customers tend to ask before buying.
Professional salespeople know all-too-well that nothing squashes a sale like uncertainties that stem from unanswered questions. They know the difference between indecision and purchase is often a very fine line. Regardless of the triviality of a customer's concern, indecision results in no-sale just as sure as if the visitor never found your site in the first place! ...and that is bad for business.
Ask yourself the following...
How many times have you all-but-decided on a purchase but wanted to make sure there were real people at the other end that you could easily contact?
Most of us want to be reassured that, if there's a problem, we can get through to people who care. Many of us will 'call' to speak to a 'real person' just to see if the company is 'real'. What if you (or one of your sales staff) could 'be there' to offer professional assistance at the exact moment your online customer has a question? ...without requiring that customer to change their state by switching to a phone.
You can.
