How to Cut Your Search Marketing Costs in Half and Double Your Revenues!
When I give presentations about web analytics to non-technical audiences, I see eyes gloss over, Blackberries come out, and attentions begin to drift. Sometimes even the most polite people will tell me...
I like your presentation style, but data analysis is sooooooo boring! Can't you just tell me, like, how I can get onto the first results page in Google without having to sift through data?
In a word—No.
But I can tell you...
- how to use data to cut your search marketing costs in half while maintaining your current conversion rate, or...
- how to maintain your current search marketing spend while doubling your revenue, or, if you pay very close attention...
- how to cut your search marketing costs in half and double your revenues!
Now do I have your attention?
Web Analytics — the science of making money online!
I'll share with you a not-so-well-kept secret—Google didn't buy the Urchin web analytics firm because the Urchin guys were a bunch of really cool surfer dudes from San Diego. Google wasn't looking for an easy way to increase the overall level of cool at the Googleplex. On the contrary, Google bought Urchin because Google passionately understands that...
And pay-per-click isn't all you should be tracking. Just like the golden days of traffic for pennies-a-click are drawing rapidly to a close, we also see that many of the old "tricks" that caused high...
