Want to increase targeted search engine traffic? Of course you do – who doesn't? One way to do this is to expand the "Services" area on your Web site. Now, if you're thinking,

"What? I already have a Services page, it's all I need."

Well, probably not—allow me to explain.

Let's say you're a catering business located in the greater Chicago area. You've been in business 20 years, have a strong client list, numerous testimonials, and a professionally designed Website that generates some traffic.

And let's assume you do wedding catering, and that Sue Smith, a blushing bride-to-be who lives in the Chicago area, is your target prospect. Sue's wedding and reception for 300 is being held outdoors at a local picturesque park.

Note: Keyphrase selection For this article, I'm using the keyphrase wedding reception caterers Chicago area for illustrative purposes only. I don't live in or near Chicago, although I've heard it's a great city to visit.