How to promote your link bait: 9 strategies that work!

• I love your articles on how to research and write effective link bait pieces for my site or blog. However, I'm still lost regarding how to best promote this link bait content when I bring it live. What strategies can you recommend to drive initial traffic and links to the piece that I can in turn replicate on future pieces?

Answer: That's a great question and certainly one we get asked a lot. Writing a quality link bait piece that employs a hook, fulfills a need, communicates much-needed resources, or provides a hilarious distraction are all methods we cover in our detailed guide on baiting the link bait hook which you can view here:

LinkBait: The #1 Secret ART Used By Top SEOs to Gather Links in Bunches

Unfortunately, effective link bait pieces are just one piece of the puzzle. You have to know how and where to promote them effectively. To that end, here are nine tried and true strategies that we use on our own client pieces that you can readily replicate at your end in the future:

• 1. Add SMO Buttons: For best effect, add in a TweetMeme and Digg button directly at the top of each of your blog posts. Visitors to pages with these buttons can visually see accumulated stats and are more inclined to share the piece in turn. Digg and Twitter are hands-down the best way to publicize news of a new link bait piece quickly.
  
  
• 2. Promote with Paid Tweets: Services like ReTweet.it and TwitPub allow users to promote specific tweets (i.e. links to link bait pieces) for a set fee. These paid tweets appear just like regular ...